The love for your first bike as a young kid is something that never goes away. The love affair begun for KRUSH founder Matt D’Arcy Christmas 1986, waking up to his first BMX, which soon led to an affection for riding mountain bikes and dirt bikes – it’s that first sense of freedom!
As a teenager a side-step into the music business led to a 14-year career running a popular Melbourne recording studio, but the passion for riding both mountain bikes and dirt bikes never went away. When after work rides would lead to wheeling his mountain bike into the studio for a two-hour bike detailing session, it was clear the force was strong.
Inspired by the desire to develop a range of high end MTB maintenance products and a brand that riders alike could relate to, development began on the first two KRUSH products in 2015. After 6 months of R&D, KRUSH launched the KRUSH Premium Bike Wash and KRUSH After Wash Bike Spray at the 2016 global mountain bike event Crankworx NZ. With the full family in toe, the KRUSH adventure had begun. The KRUSH tour continued on to the 2016 UCI World Cup Cairns, 2017 EWS Derby, and a host of local events including The Mont 24, Cannonball, Bike Buller, Ignition and the opening of Maydena Gravity Park in 2018.
Fast forward to today, KRUSH has become known as one of Australia’s premium bike care ambassadors.